agenda
Follow the PR or PA path through the Conference - or curate your own.
Your ticket gives you access to any session you choose (Subject to room capacity)
Final agenda to be confirmed
NETWORKING ZONE
CORNHILL SUITE
08:30 am - 09:15 am
Registration, Coffee and Conversations
Stage 1
Ludgate Stage
09:15 am - 09:25 am
Welcome
James Hewes, CEO, PRCA
09:25 am - 09:50 am
The Rise of Bursons:
Creating a new power in PR & Comms
Simon Whitehead, CEO, Burson UK
Hosted by James Hewes, CEO, PRCA
09:50 am - 09:55 am
An Intro to Socially Mobile and How It Can Help You
Sarah Waddington, Director, Wadds Inc &
Co-founder & Director, Socially Mobile
09:55 am - 10:20 am
Breaking the News:Understanding the news media consumer of the future
Aled John, Deputy MD, FT Strategies
10:25 am - 10:30 am
Channel Introduction
James Hewes, CEO, PRCA
10:30 am - 10:50 am
Opposite Ends:
What’s next for the Conservatives?
Tara Singh, Managing Director, Bursons
Hosted by Richard Fernandez, Director of External and Public Affairs, PRCA
10:50 am - 11:10 am
Beyond Westminster: Life in the devolved nations
Shayoni Lynn FCIPR FPRCA CMPRCA,
CEO and Founder, Lynn
Hosted by Richard Fernandez, Director of External and Public Affairs, PRCA
Stage 2
Aldgate-Bishopsgate Stage
10:25 am - 10:30 am
Channel Introduction
Chris Sutcliffe, PRCA UK Conference Co-host
10:30 am - 10:50 am
How to use the power of podcasts to extend brand reach
Chris Stone, Executive Producer, The New Statesman
10:50 am - 11:10 am
Personal Power:
Why authenticity is storytelling and community-building gold
Sam Baker, Publisher-Editor, The Shift
NETWORKING ZONE
CORNHILL SUITE
11:10 am - 11:40 am
Registration, Coffee and Conversations
Stage 1
Ludgate Stage
11:35 am - 11.40 am
Welcome Back
James Hewes, CEO, PRCA
11:40 pm - 12:00 pm
Responsible Communications:
How positive engagement aids teen mental health
Richard Evens, Molly Rose Foundation
12:00 pm - 12:20 pm
Campaign Showcase:
Holding up a mirror to cricket
Kamiqua Lake, Founder & CEO, Coldr,
Founder, UK Black Comms Network
12:20 pm - 1:00 pm
Culture wars: Mastering crisis communication in a polarised world
- Mark Lowe, Co-founder, Third City
- Alexis Harding, Head of Global Group Communications, International SOS
- Ben Frankel, Director and Head of Crisis, Luther Pendragon
Hosted by James Hewes, CEO, PRCA
Stage 2
Aldgate-Bishopsgate Stage
11:35 am - 11:40 am
Welcome Back
Chris Sutcliffe, PRCA UK Conference Co-host
11:40 pm - 12:00 pm
Integrating media analytics with market research: Seven core pillars of corporate reputation management
Jennifer Sanchis, Insights Consultant, CARMA
12:00 pm - 12:20 pm
Data Dynamics:
Leveraging emotion to enhance strategic communication
Peter Warner, Director/VP of Insights and
Analytics, Golin, UK
12:20 pm - 12:40 pm
Cut-through: The future of brand storytelling
- Elle Snell, Director of Product and Distribution, Imagine Cruising
- Christian Ruland, Group Strategy Director, River Group
12:40 pm - 1:00 pm
People Power: How the Ministry of Justice transformed engagement for staff changing lives in prisons
Sara Turner, Head of Internal Communications, Prison Resourcing Communications Team,
Ministry of Justice
NETWORKING ZONE
CORNHILL SUITE
1:00 pm - 2:00 pm
Lunch and Conversations
1:55 pm - 2:00 pm
Welcome Back
James Hewes, CEO, PRCA
2:00 pm - 2:40 pm
Transparent Transcripts:
AI and Ethics in Communication
- Stephen Waddington, Founder and Managing Partner, Wadds Inc.
- Sanjiv Winayak, Client Director, Head of AI, Milk & Honey
- Lexie Kirkconnell-Kawana, CE, IMPRESS
- Hosted by James Hewes, CEO, PRCA
2:40 pm - 3:00 pm
Session to be announced shortly
3:00 pm - 3:40 pm
People and Algorithms: Storytelling, Engagement and Attention in the AI age
- Effie Kanyua, Founder, LILA Assistant, and We Are Warriors PR
- Anna Rashid (Wilson), Chief Digital Innovation Officer, Tangerine Communications
- Fran Ashcroft, Senior Director, International Communications Intel
- Hosted by Daniel Blank, Head of Integrated Marketing, We Communications
Stage 1
Ludgate Stage
Stage 2
Aldgate-Bishopsgate Stage
1:55 pm - 2:00 pm
Welcome Back
Chris Sutcliffe, PRCA UK Conference Co-host
2:00 pm - 2:40 pm
Generation Plus: Harnessing the Talent and Power of Multi-Generational Teams
- Alex Stevens, Head of PR & Communications Recruitment, Reuben Sinclair
- Janita Lakhanpal, Director of Business Development and Inclusion Council Chair, Ketchum UK
- Hosted by Ishtar Schneider, Global People and Inclusion & Diversity Communications Lead, Mars Petcare
2:40 pm - 3:00 pm
Session to be announced shortly
2:40 pm - 3:00 pm
Pitch Forward:
Enhancing efficiency and transparency in PR pitches
Speaker to be announced shortly
3:00 pm - 3:20 pm
The State of Marketing and PR Leadership 2023: Insights on priorities, budget and collaboration between marketing and PR from C-suite leaders
Vanessa Neurohr, VP of Customer Success,
Muck Rack
3:20 pm - 3:40 pm
When (almost) everyone has a purpose, what’s the point?
Adrian Ma, Founder of Fanclub PR and Co-founder of Humankind Comms.
NETWORKING ZONE
CORNHILL SUITE
3:40 pm - 4:10 pm
Coffee and Conversation
Stage 1
Ludgate Stage
4:05 pm - 4:10 pm
Welcome Back
James Hewes, CEO, PRCA
4:10 pm - 4:50 pm
Change Afoot:
Strategies for Engaging Government
- John McTernan, Senior Advisor, BCW;
- Sean Kemp, Partner, Hanbury Strategy
- Kate Forrester, Director, APCO
- Theo Bertram, Director, Social Market Foundation
4:55 pm - 5:20 pm
Advising Diversity: The vital role of PRCA’s Race and Ethnicity Board in addressing DEI challenges in an often polarised world
Barbara Phillips, Chair, Race and Ethnicity Board, PRCA, Interim-CEO, The Black Curriculum, and Director, Brownstone Communications
5:20 pm - 6:00 pm
View from the Top
Panellists to be announced soon
Hosted by James Hewes, CEO, PRCA
Stage 2
Aldgate-Bishopsgate Stage
4:05 pm - 4:10 pm
Welcome Back
Chris Sutcliffe, PRCA UK Conference Co-host
4:10 pm - 4:50 pm
What in-house teams want from agencies
- Zoe Melarkey, Head of Communications, Ocado Retail
- Jerina Hardy, Head of Communications, Müller
- Hosted by Laura Harvey,
Director of Communications and Corporate Affairs, Auto Trader
NETWORKING ZONE
CORNHILL SUITE
6:00pm - 7:30pm
Drinks and Conversations
MEET OUR
CONFERENCE Speakers
Effie Kanyua
Founder
LILA Assistant & We Are Warriors
Stephen Waddington
Founder and Managing Partner
Wadds Inc.
Sanjiv Winayak
Client Director & Head of AI
Milk & Honey PR
Christian Rutland
Group Strategy Director
River Group
Alex Stevens
Head of PR & Communications Recruitment
Reuben Sinclair
FRAN ASHCROFT
Senior Director, International Communications
Intel Corporation
kamiqua lake
Founder & CEO
Coldr
sarah waddington cbe
Director
Wadds Inc.
PAUL CHURCH
Director
Connect Group
Lexie Kirkconnell-Kawana
CE
Impress
Barbara Phillips
Director
Brownstone Communications
Sean Kemp
Partner
Hanbury Strategy
Simon Whitehead
CEO
Burson UK
Jennifer Sanchis
Insights Consultant
CARMA
mark lowe
Co-Founder
Third City
Kate Forrester
Director
APCO Worldwide
DANIEL BLANK
Head of Integrated Marketing
WE Communications
Sam Baker
Publisher-Editor
The Shift
Peter Warner
Director/VP of Insights and Analytics
Golin
Zoe Melarkey
Head of Communications
Ocado Retail
ANNA RASHID
Chief Innovation Officer
Tangerine Communications
ALEXIS HARDING
Head of Global Group Communications
International SOS
tara singh
Managing Director
Burson
chris sutcliffe
Co-Founder
Media Voices
shayoni lynn
CEO & Founder
Lynn
sponsors
Many thanks to
and our event app partner
If you are interested in sponsoring this year's conference, contact events@prca.org.uk,
or find out more in our sponsorship document
get tickets
PRCA MEMBER
£400.00
(excl VAT)
NON-MEMBER
£670.00
(excl VAT)
