agenda
Follow the PR or PA path through the Conference - or curate your own.
Your ticket gives you access to any session you choose (Subject to room capacity)
Final agenda to be confirmed
NETWORKING ZONE
CORNHILL SUITE
08:30 am - 09:15 am
Registration, Coffee and Conversations
Stage 1
Ludgate Stage
09:15 am - 09:25 am
Welcome
James Hewes, CEO, PRCA
09:25 am - 09:50 am
The Rise of Bursons:
Creating a new power in PR & Comms
Simon Whitehead, CEO, Burson UK
Hosted by James Hewes, CEO, PRCA
09:50 am - 09:55 am
An Intro to Socially Mobile and How It Can Help You
Sarah Waddington, Co-founder, Socially Mobile
09:55 am - 10:20 am
Breaking the News: Understanding the news media consumer of the future
George Montagu, Director of Insights and Senior Manager, FT Strategies
10:25 am - 10:30 am
Channel Introduction
James Hewes, CEO, PRCA
10:30 am - 10:50 am
Opposite Ends:
What’s next for the Conservatives?
Tara Singh, Managing Director, Bursons
Hosted by Dr. Stuart Thomson, Founder, CWE Communications
10:50 am - 11:10 am
Beyond Westminster: Life in the devolved nations
Shayoni Lynn FCIPR FPRCA CMPRCA,
CEO and Founder, Lynn
Hosted by Richard Fernandez, Director of External and Public Affairs, PRCA
Stage 2
Aldgate-Bishopsgate Stage
10:25 am - 10:30 am
Channel Introduction
Chris Sutcliffe, PRCA UK Conference Co-host
10:30 am - 10:50 am
Listen up:
How to use the power of podcasts to extend brand reach
Chris Stone, Executive Producer, The New Statesman
10:50 am - 11:10 am
Personal Power: Why authenticity is storytelling and community-building gold
Sam Baker, Publisher-Editor, The Shift
Hosted by Chris Sutcliffe, PRCA UK Conference Co-host & Co-founder of Media Voices
NETWORKING ZONE
CORNHILL SUITE
11:10 am - 11:40 am
Registration, Coffee and Conversations
Stage 1
Ludgate Stage
11:35 am - 11.40 am
Welcome Back
James Hewes, CEO, PRCA
11:40 pm - 12:00 pm
Responsible Communications:
How positive engagement aids teen mental health
Richard Evens, Trustee, Molly Rose Foundation
12:00 pm - 12:20 pm
Campaign Showcase:
Holding up a mirror to cricket
Kamiqua Lake, Founder & CEO, Coldr
12:20 pm - 1:00 pm
Culture wars: Mastering crisis communication in a polarised world
- Mark Lowe, Co-founder, Third City
- Alexis Harding, Head of Global Group Communications, International SOS
- Ben Frankel, Director and Head of Crisis, Luther Pendragon
- Hosted by James Hewes, CEO, PRCA
Stage 2
Aldgate-Bishopsgate Stage
11:35 am - 11:40 am
Welcome Back
Chris Sutcliffe, PRCA UK Conference Co-host
11:40 pm - 12:00 pm
Integrating media analytics with market research: Six core pillars of corporate reputation management
Jennifer Sanchis, Insights Consultant, CARMA
12:00 pm - 12:20 pm
Data Dynamics:
Leveraging emotion to enhance strategic communication
Peter Warner, Director/VP of Insights and
Analytics, Golin, UK
12:20 pm - 12:40 pm
Cut-through: The future of brand storytelling
- Elle Snell, Director of Product and Distribution, Imagine Cruising
- Christian Ruland, Group Strategy Director, River Group
12:40 pm - 1:00 pm
People Power: How the Ministry of Justice transformed engagement for staff changing lives in prisons
Sara Turner, Head of Internal Communications, Prison Resourcing Communications Team,
Ministry of Justice
NETWORKING ZONE
CORNHILL SUITE
1:00 pm - 2:00 pm
Lunch and Conversations
1:55 pm - 2:00 pm
Welcome Back
James Hewes, CEO, PRCA
2:00 pm - 2:40 pm
Transparent Transcripts:
AI and Ethics in Communication
- Stephen Waddington, Founder and Managing Partner, Wadds Inc.
- Sanjiv Winayak, Client Director, Head of AI, Milk & Honey
- Lexie Kirkconnell-Kawana, CE, IMPRESS
- Hosted by James Hewes, CEO, PRCA
2:40 pm - 3:00 pm
A Bot walks into a bar: An Editor’s perspective on news, AI and the challenges of getting coverage in 2024
Kenny Campbell, Co-founder of Pepshop and ex-Metro Editor
3:00 pm - 3:40 pm
People and Algorithms: Storytelling, Engagement and Attention in the AI age
- Effie Kanyua, Founder, LILA Assistant, and We Are Warriors PR
- Anna Rashid (Wilson), Chief Digital Innovation Officer, Tangerine Communications
- Hosted by Daniel Blank, Head of Integrated Marketing, We Communications
Stage 1
Ludgate Stage
1:55 pm - 2:00 pm
Welcome Back
Chris Sutcliffe, PRCA UK Conference Co-host
Stage 2
Aldgate-Bishopsgate Stage
2:00 pm - 2:40 pm
Generation Plus: Harnessing the Talent and Power of Multi-Generational Teams
- Alex Stevens, Head of PR & Communications Recruitment, Reuben Sinclair
- Janita Lakhanpal, Director of Business Development and Inclusion Council Chair, Ketchum UK
- Jackie Cooper, Senior Advisor, Global Chief Brand Officer, Co-founder of Edelman’s Gen Z & Longevity Lab
- David Parton, Account Director, UK Financial, Edelman Smithfield
- Hosted by Ishtar Schneider, Chair, PRCA Equity Inclusion Advisory Board, & Global People & Inclusion & Diversity Communications Lead, Mars Petcare
2:40 pm - 3:00 pm
Pitch Forward: Enhancing efficiency and transparency in PR pitches
- Richard Fernandez, Director of External and Public Affairs, PRCA
- Debbie Little, Head of Matchmaker, PRCA
- Faisal Hussain, Senior Policy and Research Manager, PRCA
3:00 pm - 3:20 pm
The State of PR Leadership:
A look at what comms and marketing leaders are prioritizing, how they’re budgeting and more
Vanessa Neurohr, VP of Customer Success,
Muck Rack
3:20 pm - 3:40 pm
When (almost) everyone has a purpose, what’s the point?
Adrian Ma, Founder of Fanclub PR and Co-founder of Humankind Comms.
NETWORKING ZONE
CORNHILL SUITE
3:40 pm - 4:10 pm
Coffee and Conversation