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two engaging conferences, one unforgettable day!

Thursday, 12th September, 2024

America Square Conference Centre

London

agenda

Ticket Templates. Concert Ticket, Coupon. Vector Illustration.

Follow the PR or PA path through the ​Conference - or curate your own.

Your ticket gives you access to any session ​you choose (Subject to room capacity)

Final agenda to be confirmed

PR
PA

NETWORKING ZONE

CORNHILL SUITE

08:30 am - 09:15 am

Registration, Coffee and Conversations

Stage 1

Ludgate Stage

09:15 am - 09:25 am

Welcome

James Hewes, CEO, PRCA

09:25 am - 09:50 am

The Rise of Bursons:

Creating a new power in PR & Comms

Simon Whitehead, CEO, Burson UK

Hosted by James Hewes, CEO, PRCA

PR
PA

09:50 am - 09:55 am

An Intro to Socially Mobile and How It Can Help You

Sarah Waddington, Co-founder, Socially Mobile​

PR
PA

09:55 am - 10:20 am

Breaking the News: Understanding the news ​media consumer of the future

George Montagu, Director of Insights and ​Senior Manager, FT Strategies

PR
PA

10:25 am - 10:30 am

Channel Introduction

James Hewes, CEO, PRCA

10:30 am - 10:50 am

Opposite Ends:

What’s next for the Conservatives?

Tara Singh, Managing Director, Bursons

Hosted by Dr. Stuart Thomson, Founder, ​CWE Communicati​ons

PA

10:50 am - 11:10 am

Beyond Westminster: Life in the devolved nations

Shayoni Lynn FCIPR FPRCA CMPRCA,

CEO and Founder, Lynn

Hosted by Richard Fernandez, Director of External ​and Public Affairs, PRCA

PA

Stage 2

Aldgate-​Bishopsgate ​Stage

10:25 am - 10:30 am

Channel Introduction

Chris Sutcliffe, PRCA UK Conference Co-host

10:30 am - 10:50 am

Listen up:

How to use the power of podcasts to extend ​brand reach

Chris Stone, Executive Producer, The New ​Statesman

PR
PA

10:50 am - 11:10 am

Personal Power: Why authenticity is ​storytelling and community-building gold

Sam Baker, Publisher-Editor, The Shift

Hosted by Chris Sutcliffe, PRCA UK ​Conference Co-host & Co-founder of ​Media Voices

PR
PA

NETWORKING ZONE

CORNHILL SUITE

11:10 am - 11:40 am

Registration, Coffee and Conversations

Stage 1

Ludgate Stage

11:35 am - 11.40 am

Welcome Back

James Hewes, CEO, PRCA

11:40 pm - 12:00 pm

Responsible Communications:

How positive engagement aids teen mental ​health

Richard Evens, Trustee, Molly Rose Foundation​

PA
PR

12:00 pm - 12:20 pm

Campaign Showcase:

Holding up a mirror to cricket

Kamiqua Lake, Founder & CEO, C​oldr

PA
PR

12:20 pm - 1:00 pm

Culture wars: Mastering crisis ​communication in a polarised world

- Mark Lowe, Co-founder, Third City

- Alexis Harding, Head of Global Group ​Communications, International SOS

- Ben Frankel, Director and Head of Crisis, ​Luther Pendragon

- Hosted by James Hewes, CEO, PRCA​

PR

Stage 2

Aldgate-​Bishopsgate ​Stage

11:35 am - 11:40 am

Welcome Back

Chris Sutcliffe, PRCA UK Conference Co-host

11:40 pm - 12:00 pm

Integrating media analytics with market ​research: Six core pillars of corporate ​reputation management

Jennifer Sanchis, Insights Consultant, CARMA

PA
PR

12:00 pm - 12:20 pm

Data Dynamics:

Leveraging emotion to enhance strategic ​communication

Peter Warner, Director/VP of Insights and

Analytics, Golin, UK

PR

12:20 pm - 12:40 pm

Cut-through: The future of brand storytelling

- Elle Snell, Director of Product and ​Distribution, Imagine Cruising

- Christian Ruland, Group Strategy Director, ​River Group

PR

12:40 pm - 1:00 pm

People Power: How the Ministry of Justice transformed ​engagement for staff changing lives in prisons

Sara Turner, Head of Internal Communications, Prison ​Resourcing Communications Team,

Ministry of Justice

PA
PR

NETWORKING ZONE

CORNHILL SUITE

1:00 pm - 2:00 pm

Lunch and Conversations

1:55 pm - 2:00 pm

Welcome Back

James Hewes, CEO, PRCA

2:00 pm - 2:40 pm

Transparent Transcripts:

AI and Ethics in Communication

- Stephen Waddington, Founder and ​Managing Partner, Wadds Inc.

- Sanjiv Winayak, Client Director, Head of AI, ​Milk & Honey

- Lexie Kirkconnell-Kawana, CE, IMPRESS

- Hosted by James Hewes, CEO, PRCA

PR
PA

2:40 pm - 3:00 pm

A Bot walks into a bar: An Editor’s ​perspective on news, AI and the challenges ​of getting coverage in 2024

Kenny Campbell, Co-founder of Pepshop ​and ex-Metro Editor

3:00 pm - 3:40 pm

People and Algorithms: Storytelling, Engagement ​and Attention in the AI age

- Effie Kanyua, Founder, LILA Assistant, and We Are ​Warriors PR

- Anna Rashid (Wilson), Chief Digital Innovation ​Officer, Tangerine Communications

- Hosted by Daniel Blank, Head of Integrated ​Marketing, We Communications


PR
PA

Stage 1

Ludgate Stage

1:55 pm - 2:00 pm

Welcome Back

Chris Sutcliffe, PRCA UK Conference Co-host

Stage 2

Aldgate-​Bishopsgate ​Stage

2:00 pm - 2:40 pm

Generation Plus: Harnessing the Talent and Power of ​Multi-Generational Teams

- Alex Stevens, Head of PR & Communications ​Recruitment, Reuben Sinclair

- Janita Lakhanpal, Director of Business Development ​and Inclusion Council Chair, Ketchum UK

- Jackie Cooper, Senior Advisor, Global Chief Brand ​Officer, Co-founder of Edelman’s Gen Z & Longevity Lab

- David Parton, Account Director, UK Financial, Edelman ​Smithfield

- Hosted by Ishtar Schneider, Chair, PRCA Equity ​Inclusion Advisory Board, & Global People & Inclusion & ​Diversity Communications Lead, Mars Petcare

PR
PA

2:40 pm - 3:00 pm

Pitch Forward: Enhancing efficiency and​ transparency in PR pitches​

- Richard Fernandez, Director of External and​ Public Affairs, PRCA​

- Debbie Little, Head of Matchmaker, PRCA ​

- Faisal Hussain, Senior Policy and Research​ Manager, PRCA ​

PR
PA

3:00 pm - 3:20 pm

The State of PR Leadership:

A look at what comms​ and marketing leaders are prioritizing, how they’re​ budgeting and more

Vanessa Neurohr, VP of Customer Success,

Muck Rack

PR

3:20 pm - 3:40 pm

When (almost) everyone has a purpose, ​what’s the point?

Adrian Ma, Founder of Fanclub PR and Co-​founder of Humankind Comms.

PR

NETWORKING ZONE

CORNHILL SUITE

3:40 pm - 4:10 pm

Coffee and Conversation